Privacy Policy
Last Updated: August 17, 2026
Introduction
DriveSafe Initiative, LLC ("DriveSafe," "Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information entrusted to us.
DriveSafe provides driver safety monitoring, coaching, and educational services designed to help teen drivers develop safer driving habits. Through our website, mobile applications, in-vehicle camera technology, and related services (collectively, the "Services"), we collect and process information about drivers, parents, guardians, and other users of our Services.
This Privacy Policy (“Privacy Policy”) forms part of, and is incorporated into, our Terms of Use, which govern your access to and use of our website, mobile applications, products, and services.
By accessing or using our Services, you acknowledge that you have read and understand both this Privacy Policy and our Terms of Use.
Information We Collect
Information You Provide
We may collect:
- Name
- Mailing address
- Email address
- Telephone number
- Date of birth
- Username and password
- Account credentials
- Customer support communications
- Survey responses and feedback
When parents or guardians establish accounts for minor drivers, we may collect information relating to both the parent account and the driver account.
Driver Safety Information
Our Services utilize in-vehicle camera technology and artificial intelligence to evaluate driving behavior and provide alerts, coaching, safety reports, and educational content.
In connection with these Services, we may collect:
- Dashcam video recordings
- In-cabin video recordings
- Information regarding driving behaviors
- Driving event recordings
- Driver safety scores
- Driver coaching metrics
- Vehicle operation information
- Time and location associated with recorded driving events
The software used by our Services analyzes driving behaviors to identify potentially unsafe driving activities and generate reports for drivers, parents, and authorized account users.
Device and Technical Information
We may automatically collect:
- IP address
- Device identifiers
- Browser type
- Operating system
- Mobile device information
- Application usage information
- Website interaction data
Geolocation Information
Our Services may collect location-related information associated with driving events. Location information may be derived from vehicle cameras, event recordings, or other technologies used to operate the Services.
Information About Teen Drivers
DriveSafe is specifically designed to promote safe driving among teenage drivers and their families.
Our Services are intended for use by drivers between the ages of 13 and 18 under the supervision of a parent, guardian, school, instructor, insurance program, or other authorized adult participant.
We collect information relating to teen drivers to:
- Provide driver coaching and instruction;
- Identify risky driving behaviors;
- Generate driving safety reports;
- Deliver safety alerts;
- Measure progress over time; and
- Improve driver education and safety outcomes.
We do not knowingly collect personal information directly from children under the age of 13. If we learn that information has been collected from a child under 13 without appropriate authorization, we will take steps to delete the information.
How We Use Information
We use personal information to:
- Create and manage user accounts;
- Deliver and operate our Services;
- Monitor and improve driving safety;
- Generate driver performance and coaching reports;
- Provide customer support;
- Communicate with users;
- Send newsletters and marketing communications;
- Conduct analytics;
- Develop new products and services;
- Improve our artificial intelligence systems;
- Detect fraud, misuse, and security incidents;
- Comply with legal obligations; and
- Protect the safety of drivers and the public.
Artificial Intelligence and Video Analytics
DriveSafe uses artificial intelligence technologies to analyze driving-related video recordings.
These technologies help identify potentially unsafe driving behaviors, such as distracted driving and other risk factors, and may generate alerts, coaching recommendations, safety reports, and video clips for review by authorized users.
DriveSafe does not use facial recognition technology to identify specific individuals for commercial purposes and does not use biometric identification technologies to uniquely identify drivers.
This video analysis is performed to support driver safety, education, and risk-reduction objectives.
Disclosure of Information
We may disclose information to:
Service Providers
We may share information with third-party vendors that help us operate our business, including:
- Payment processors;
- Software providers;
- Cloud hosting providers;
- Customer support providers;
- Analytics providers; and
- Shipping and fulfillment providers.
Insurance Providers
Where authorized by the account holder, we may provide certain information to participating insurance providers. Such information may include basic account information and other information that the user has elected to share.
Legal Requirements
We may disclose information when required by law, court order, subpoena, or governmental request, or when we believe disclosure is necessary to protect our legal rights, users, or the public.
No Sale of Personal Information
DriveSafe does not sell personal information.
We do not exchange personal information for monetary compensation and do not disclose personal information to third parties for their independent marketing purposes.
If we utilize aggregated or deidentified information for research, analytics, or insurance-related insights, we take reasonable measures to maintain such information in a form that does not identify individual users.
Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide our Services;
- Maintain user accounts;
- Generate safety reports;
- Comply with legal obligations;
- Resolve disputes; and
- Enforce our agreements.
Retention periods may vary depending on the nature of the information and business needs. Because our retention practices continue to evolve, retention schedules may be updated from time to time.
Cookies and Similar Technologies
We and our service providers may use cookies, web beacons, software development kits ("SDKs"), local storage technologies, and similar technologies to collect information regarding the use of our website, mobile application, and Services.
Cookies are small data files that are stored on your device when you visit a website. Cookies help us operate our Services, remember user preferences, maintain account functionality, improve website performance, understand how users interact with our Services, and enhance security.
We may use the following categories of cookies:
Essential Cookies. These cookies are necessary for the operation of our website and Services. They enable core functionality such as account login, security features, user authentication, and network management.
Analytics Cookies. We may use analytics technologies to understand how visitors use our website and applications, measure performance, identify technical issues, and improve the user experience. Analytics information is generally used in an aggregated form.
Preference Cookies. These cookies allow us to remember information about your preferences and settings to provide a more personalized experience.
Mobile Application Technologies. Our mobile application may use SDKs and similar technologies that collect device information, application usage information, and diagnostic information to support the operation, maintenance, and improvement of the Services.
Most web browsers allow you to manage cookie preferences through browser settings. You may disable or delete cookies using your browser controls. However, if you choose to disable certain cookies, some features of the Services may not function properly.
We do not use cookies or similar technologies to engage in cross-context behavioral advertising, and we do not sell personal information collected through cookies or similar technologies. Any analytics information is used solely to operate, secure, analyze, and improve the Services.
We may update our use of cookies and similar technologies from time to time. Any material changes will be described in an updated version of this Privacy Policy.
Global Privacy Control Signals
We recognize and process browser-based privacy preference signals, including the Global Privacy Control ("GPC"), where required by applicable law. If your browser or device transmits a valid GPC signal, we will treat that signal as a request to opt out of any processing activities for which applicable law requires recognition of such signals.
Please note that the effect of a GPC signal may vary depending on your state of residence, applicable legal requirements, and the nature of the data processing at issue.
Because DriveSafe does not sell personal information or engage in cross-context behavioral advertising, a GPC signal may not change how certain information is processed. However, we will honor applicable privacy rights requests communicated through a valid GPC signal where required by law.
Security
We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction.
No security system is perfect, and we cannot guarantee the security of information transmitted over the Internet or stored on our systems.
Your Choices
You may:
- Access and update certain account information;
- Opt out of marketing emails by using the unsubscribe link contained in those communications;
- Contact us to request correction of inaccurate information; and
- Request deletion of information, subject to applicable legal and operational requirements.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, together with the revised effective date.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
DriveSafe Initiative, LLC
info@drivesafeinitiative.com
402-819-1808